By David Gianatasio
BOSTON--Micro Arts captured best of show honors and OGBE Communications copped the most prizes at the 22nd annual Graniteer Awards honoring creative excellence in New Hampshire advertising.
Micro Arts, a design house in Greenland, N.H., that specializes in high-technology packaging and collateral, won best of show for a self-promotional brochure that features photos of most of its 14-person staff in out-of-office settings, participating in activities they feel strongly about. Agency president Diana Getman, an avid mountain biker, is shown carrying a bike up snowy Mount Agamenticus in York, Maine. 'The theme of the piece was passion. We're passionate about our work,' said Getman.
Michael DesRochers was credited as creative director on the piece; Lisa Noonis was art director; DesRochers and Ted Sink handled copywriting.
OGBE, the Manchester, N.H., agency that recently changed its name from O'Neil Griffin Bodi Ekman, won a total of 14 awards, the most given out at the show this year.
OGBE claimed four first place awards. Three of those were for the New Hampshire Lottery. The other was for work the agency produced for Republican presidential candidate Lamar Alexander.
Filias Advertising of Portsmouth, N.H., placed second with 10 total prizes. Weller Arnold John, also in Portsmouth, came in third overall with eight awards. The two shops won five first place prizes apiece, tops for this year's Graniteers.
Filias won all of its first place awards for Seacoast Harley. Weller won its firsts for C&J Trailways (two prizes), Great Bay Marine, Leadership Dynamic Inc. and the Think Drink Alliance.
All told, a record 74 percent of this year's Graniteer entries won awards. From a pool of 54, 40 agencies or clients received either a first, second or third place award.
The show is sponsored by the Advertising Association of New Hampshire. About 235 people attended the awards presentation held at the Palace Theatre in Manchester, N.H.
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