Michelin Seeks Collateral Help

6 Get a Shot at Tire Marketer’s 3 Brands
ATLANTA–Michelin Tires is conducting a review for a new collateral assignment that will combine the company’s three brands in one package for dealers and consumers, said sources.
David Murtaugh, Michelin’s director of marketing communications, acknowledged “such an option is being explored.”
Murtaugh said the work would be in addition to Michelin’s current collateral assignments for each of the company’s individual brands–Uniroyal, BF Goodrich and Michelin. “This is not an assignment that exists currently, nor is it an assignment that would supercede the individual assignments,” he said.
Sources said six agencies are under consideration, a number Murtaugh confirmed.