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Michelin has named finalists in the review for its $35 million account.
Vying for the account are Carmichael Lynch in Minneapolis, Campbell Ewald in Detroit, and the Martin Agency in Richmond, Va. Cut from the review were: Leo Burnett in Chicago; The Richards Group in Dallas, and Merkley Newman Harty in New York.
The Greenville, S.C., client will hear creative pitches later this month and a decision is expected by July 1, according to a company representative.
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