MHRC Trashes Cigarette Litter in Arkansas

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

DALLAS Mangan Holcomb Rainwater Culpepper has launched a campaign to raise awareness about the harmful effects of cigarette litter on the environment for the Keep Arkansas Beautiful Commission.

According to the Little Rock, Ark.-based agency, research shows that even though cigarette filters are the No. 1 form of roadside refuse in Arkansas, most people do not consider the remnants to be litter.

To make the public aware of the problem, the campaign features the “Cigarette Fairy,” a disgruntled man with a tutu and princess-style headdress, who reminds Arkansans to dispose of their cigarette filters responsibly.

The





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in