ATLANTA--MGH Advertising has added regional ad duties for two Papa John's Pizza co-ops.
The two North Carolina co-ops, in Raleigh-Durham and Greensboro, total $1.2 million in billings. The additions expand the Owings Mill, Md., agency's relationship with the pizza chain to five regions and about $3.5 million in billings from the Louisville, Ky.-based client.
MGH won the accounts in a combined review over Washington, D.C., incumbent Goldberg Marchesano Partners and Rockett Burkhead & Winslow in Raleigh, N.C., according to sources.
A client representative said MGH's prior success as a media buyer for Papa John's in Philadelphia and two other Pennsylvania markets was the key reason for the decision.