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NEW YORK MDC Partners’ Margeotes Fertitta Powell has launched a direct and relationship marketing unit called Frank.
Jules Filicia and Indi Maini have been hired to lead the unit as creative director and managing director, respectively.
“Direct and relationship marketing is a key ingredient of our integrated offering and our mission to do famously effective work,” said Michael Kantrow, CEO at MFP in New York. “This is a major step to expand our capability and focus in this key discipline—to build on the success we’ve been creating in DM for existing clients and to pursue new business opportunities.”
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