MFA Plays Game of Cat and Mouse

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BOSTON Hill, Holliday, Connors, Cosmopulos encourages visits to the Museum of Fine Arts here via a campaign that asks, “What will you find this time?”

Ads mix large images and minimal copy with some decidedly unexpected humor. For example, one print ad shows a bronze Egyptian cat statue apparently eyeing a Japanese lithograph of a mouse. In another execution, the boaters in a Winslow Homer watercolor appear to be heading for disaster in a nearby George Inness’ oil painting of Niagra Falls.

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