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CHICAGO Hormel Foods has retained The Meyocks Group to handle retail communications programs for its DiLusso Deli Company, which supplies a premium line of delicatessen products.
The West Des Moines, Iowa, agency will handle all in-store promotions, displays and signage, as well as supermarket employee communication and training for DiLusso.
Billings were not disclosed. Hormel Foods based in Austin, Minn., spent more than $40 million promoting all of its brands last year, according to TNS Media Intelligence/CMR.
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