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Names Yesawich, Pepperdine & Brown North American Agency
ATLANTA–Yesawich, Pepperdine & Brown has been designated the North American advertising agency of record for the Mexico Tourist Promotion Board’s estimated $20 million account.
The Orlando, Fla., division of EPB is the first shop named since Mexico created the tourism board in 1999. The board, a private enterprise in which the Mexican government owns a majority stake, gained the authority to pick an agency after the Ministry of Tourism relinquished that responsibility.
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