Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
ATLANTA The United Methodist Church launched a $2 million national advertising campaign this week to recruit people to its worship services.
The television spot will air more than 1,200 times on 18 cable networks through Sept. 18 in 15-, 30- and 60-second versions. Tagged “The Journey,” the ad is the first installment of the $25 million “Open hearts. Open minds. Open doors” campaign the denomination plans to run through 2008.
In addition to the national effort, the church group gave grants totaling more than $300,000 to individual congregations for local campaigns.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in