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NEW YORK Hollywood branded entertainment firm Meteor Worldwide has partnered with MPG’s newly formed B6 Integrated Entertainment to create branded content initially for 16 MPG clients including Nike, Danone, Reckitt Benckiser, PSA and France Telecom.
But at some point, “we also want to work with clients who are not on the MPG or Havas client list,” said Guy Champniss, managing director, B6, London. MPG has also established B6 offices in the U.S., Mexico, Argentina, Portugal, Spain and Germany.
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