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Michael Brogan believes he has found a new and unique way to reach kids with ads: by putting them on temporary tattoos and stickers dispensed from vending machines.
If the reach seems limited, Brogan assures it’s not. “One company alone sells 3 million booklets of tattoos each month,” he said. “We’re shocked no one has seized this opportunity before.”
Even so, Brogan wants to start slow—with public-service messages. The company has an agreement with Brand Imports (the one that sells 3 million booklets a month) to place PSAs on the packaging.
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