CHICAGO Advertising veterans Michael Mesic and Ilan Geva have formed a new marketing agency called Strategy & Beyond.
The Chicago agency will work alongside a client's existing agencies to provide specialized integrated marketing programs and acquisition strategy, with an emphasis on first-time buyers.
"It is our mission to discover the needs of our clients' prospects and to help the client respond with products and programs that will turn prospects into customers," Mesic said in a statement.
Mesic was president of Strategic Solutions Group Consulting. He has been a creative director and then general manager of OgilvyOne and has worked at Brierley & Partners and Foote, Cone & Belding.
Geva most recently was a principal at CMYK & Beyond. He began his career in Israel and moved to Ogilvy & Mather as design head and creative director in Johannesburg, South Africa, Los Angeles and Chicago. He has also held senior creative positions at Leo Burnett, Frankel & Co. and several other Midwest agencies.