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NEW YORK Merkley + Partners today broke two new TV spots for E-Loan as part of a national campaign that also includes radio and Web ads.
The new work continues to use the “Radically simple” tagline that the Omnicom Group shop introduced last year in its first effort for the online lender.
The Pleasanton, Calif.-based client hired the New York shop last spring on a project basis, and Merkley has now become lead creative agency on the brand.
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