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NEW YORK Merkley + Partners, a Pinnacle Foods roster shop that handles creative duties on three brands, has added media planning duties for all Pinnacle lines, the Omnicom Group agency said.
The brands include Aunt Jemima, Duncan Hines, Hungry Man, Mrs. Butterworth’s, Van de Kamp, Vlasic and Mrs. Paul’s.
Billings on the assignment were not disclosed. All told, Pinnacle spent nearly $25 million in major measured media last year and about $27 million in the first eight months of 2008, according to Nielsen Monitor-Plus.
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