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Shop Luring Californians Out of Their Cars
SAN FRANCISCO-Mering & Associates touts the perks of riding trains for business and pleasure in a new campaign for the California Department of Transportation’s Caltrans division in partnership with Amtrak.
The statewide effort, which broke last week, is supported by more than $4 million in media spending from Caltrans, Amtrak and the Capital Corridor Line.
The campaign includes TV, radio and print, and uses the tag, “Amtrak. The way to go.”
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