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Momentum, the promotions marketing network of McCann-Erickson WorldGroup, is expanding to the West through a merger with sister shop Event Management & Promotions.
An on-site and “presence marketing” specialist, EMP had operated as an auto nomous unit under the Interpublic Group of Cos. EMP CEO Jamie Wark will continue to run the 60-person Los Angeles office. He reports to Mark Shapiro, CEO of St. Louis-based Momentum North America.
Momentum’s youth-marketing unit, Imagewerks, with a staff of 10, is slated to move from San Diego to the EMP offices by July.
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