Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Meredith moved to expand its Web marketing services with the purchase of Web agency Genex and New Media Strategies, an online word-of-mouth monitoring and influence firm.
With the acquisitions, the publishing company will expand its interactive marketing capabilities to include customer relationship management and brand monitoring and influence in consumer-generated media.
Los Angeles-based Genex handled online advertising and Web building for clients like Honda, Toyota and Citigroup. Arlington, Va.-based New Media, whose clients include ABC, Coke and Sony Pictures, trolls blogs, message boards and social networks for brand insights.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in