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Four New York-based shops are vying for ad duties on Singulair, an asthma drug marketed by Merck & Co. Sources identified the contenders as McCann-Erickson Worldwide, J. Walter Thompson, DDB Worldwide and FCB Worldwide, which handles creative and media planning for the brand.
Media spending on the brand has exploded in the past two years, from less than $1 million in 1998 to more than $40 million in the first 10 months of 2000, according to Competitive Media Reporting.
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