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BOSTON McCarthy Mambro Bertino has been tapped by Meow Mix to help launch the company’s new line of wet cat food, according to sources.
The Boston-based independent agency will craft television and radio ads, expected to break later this month, sources said.
Last month MDC Partners-backed Kirshenbaum Bond + Partners dropped creative chores for the brand, citing “creative differences” as the reason for the split [Adweek, July 14]. The client has said media buying and planning duties will also move from the New York shop.
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