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As men’s fashion is changing, so is advertising from The Men’s Wearhouse.
Twelve new TV spots from the national men’s clothing retailer are similar in tone and structure to its recent ads, but focus more on solutions for business-casual attire. The campaign is from Red Ball Tiger, San Francisco, and is the shop’s most extensive ad effort to date. Ads are airing nationally on networks in every major market and on cable.
The client spent $47 million last year on advertising, according to Competitive Media Reporting.
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