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CHICAGO
Meldrum & Fewsmith Has Re-Entered Two Key Business
categories with new assignments from The Flood Co. and Pizza Hut.
Flood, a marketer of paint additives and exterior wood care products, moved its $3-4 million account to Meldrum from Hitchcock Fleming & Co. in Akron, Ohio. The agency of record assignment returns Meldrum to a category it abandoned in late 1994 when it resigned the Glidden Co. account rather than participate in a review. It handled that business for 60 years.
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