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DALLAS — Meineke Discount Muffler Shops has hired Stone & Ward to handle creative duties for its $18 million account, the client said.
The Charlotte, N.C.-based aftermarket chain chose the shop in a review. The chain’s five-year incumbent, Malone Advertising of Akron, Ohio, participated.
Stone & Ward of Little Rock, Ark., will handle national broadcast, print and collateral.
Meineke did not send out request for proposals, but instead invited a handful of shops that had made contact with the company over the past several years, said Gene Zhiss, client vice president for marketing and dealer communications.
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