Advertisement

Meijer's Contenders Down to Four

Advertisement

CHICAGO Four shops will make creative presentations next month for Meijer's $25 million account, sources said.

Contending for the Grand Rapids, MIch.-based retail chain's business are incumbent Meyer & Wallis, Milwaukee; Campbell-Ewald in Warren, Mich.; Doner in Southfield, Mich.; and Grey in New York, sources said.

Foote, Cone & Belding in Chicago was involved in the review earlier, but withdrew, sources said. The agency was thought to have a conflict with its Circuit City business. Meijer's stores sell groceries and general merchandise including electronics.

In 2001, Meijer consolidated its broadcast media duties at Meyer & Wallis. It could not immediately be determined if media was being reviewed. Creative presentations begin in February, with a decision at the end of that month, sources said.