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NEW YORK StrawberryFrog has added branding duties for Canadian toy company Mega Bloks, the agency and client said today.
The shop’s New York office is charged with evaluating the company’s marketing and tying its products into a revamped brand position, said agency creative chief Scott Goodson.
“We want to tell a story that brings the products to life within the confines of the brand,” Goodson said.
The shop began working with Mega Bloks this month and its first work, which will likely include TV, will break next year, said Andrew Witkin, director of marketing for Mega Bloks.
Witkin
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