Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Medscape, a provider of online medical information and healthcare applications, has terminated its exclusive relationship with Viacom, effectively eliminating the CBS Healthwatch brand. Under terms of its original agreement with Viacom, Medscape received advertising inventory, health news content and trademark license rights in exchange for shares of common stock.
As a part of the termination agreement, Medscape will return to Viacom the approximately $111 million outstanding balance of CBS advertising inventory it holds, which Medscape execs said the company carries on its books at the value of approximately $56.6
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in