MedPointe: Drug Not Driving Force for Ad

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Drug maker MedPointe is courting controversy with a new TV spot for its allergy stopper Astelin that shows a user behind the wheel even though the drug’s side effects can make users drowsy.

The ad, which broke this month, shows a woman in her car, stuck in traffic. Her car is then surrounded by a barbershop quartet, which advises her to try Astelin for her allergy symptoms.

The drug’s official prescribing information sheet for doctors contains a warning that caution should be exercised “when driving a car or operating potentially dangerous machinery.”



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in