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Anson-Stoner has been named the first ad agency for Mid-Florida Medical Services.
“[Anson-Stoner] showed they did their homework,” said Joel Thomas, director of marketing and public affairs at the Winter Haven, Fla.-based medical system. “They understood our circumstances and our situation. They came in with some pretty severe recommendations . . . We appreciated their frankness.”
The client operates three hospitals and related healthcare facilities in Polk County.
Thomas said the Winter Park shop topped four other Florida agencies for the $1 million account: BVK/Meka, Miami; Paradigm Communications, Tampa; St.
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