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DALLAS Medical City won six awards at the 22nd annual Healthcare Advertising Awards for work developed by R&D Thinktank, the hospital said.
Medical City’s three gold, two silver and merit awards were presented by Healthcare Marketing Report, the hospital said. The hospital won gold prizes for a single magazine ad, direct mail and outdoor or transit ad.
Medical City’s new branding campaign was intended to emotionally connect with viewers by exploring the meaning of life, a client representative said.
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