MediaWise Tallies $10 Mil.

Scores Busy Body, Mattress Vendor, Mavs TV, Radio
DALLAS–Since forming last year as a subsidiary of Gleason Calise Associates here, Dallas buying outfit MediaWise enjoyed its largest new business rush last month in landing accounts worth an estimated $10 million.
Along with planning and buying assignments for Tia Rosa tortillas from Mrs Baird’s Bakeries [see story, page 3], the company also was hired by Dallas fitness equipment retailer Busy Body Inc., The Mattress Firm of Houston and the National Basketball Association’s Dallas Mavericks.
Nearly all the work will involve broadcast media, on both a regional and national basis, said MediaWise president Eileen Weinert.