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NEW YORK Bill Tucker, president of client service and agency operations at Publicis Groupe’s MediaVest, has been promoted to U.S. CEO, effective June 4, the shop confirmed today.
Tucker replaces Laura Desmond, who was elevated to CEO, Starcom MediaVest Group, the Americas last year. She had retained her MediaVest CEO duties until now. Tucker, 47, will continue to report to Desmond.
With this move, Tucker, will oversee the media planning, investment and activation of some of the leading global brands, including Kraft Foods, Masterfoods, Procter & Gamble and Wal-Mart, and manage a workforce of more than 700 employees in New York, Chicago and Los Angeles.
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