NEW YORK MediaVest USA has promoted Amanda Richman to svp, director of digital services. Richman replaces Eric Bader, who has left to pursue mobile marketing opportunities.
Richman, 41, has been serving as digital group client director on the Procter & Gamble account, leading the development of digital strategy, innovation and portfolio management for over 100 P&G brands.
In her new role, Richman will have lead product, capability and strategic business for clients such as Coca-Cola, Continental, Mattel, P&G, Wal-Mart and Wendy's. She will have oversight of a staff of 90 digital professionals in New York and Los Angeles.
Richman will report to Lisa Donohue, president of connections strategy.
"At MediaVest, our digital product is a cornerstone in providing our clients scaleable marketing solutions, versus an isolated, one-off tactic. Amanda is an unrivaled strategic business leader and emerging media expert. I am confident that she will advance our digital offerings within our overall strategic and investment goals, ensuring a future-ready capability," said Bill Tucker, CEO of MediaVest USA.
Prior to joining MediaVest in 2005, Richman held senior development and management positions at Interpublic Group's interactive shops, including vp, account director at Zentropy Partners.