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NUMBERS C+
Billings, estimated revenue rose 12% to $3.3 billion and $163 million, respectively. Coveted $800 million Kraft Foods business, won at year’s end, has yet to materialize. Also added DirecTV’s $60 million-plus broadcast business. J.C. Penney Co. account ($120 million) was agency’s only significant loss in 2000.
MANAGEMENT A-
One of the strongest management teams in the business didn’t miss a beat last year when it lost two of its most prominent executives. Longtime leader Mike Moore and respected top TV buyer Rino Scanzoni left, the former to retire and the latter to pursue other interests.
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