NEW YORK Cathy Goodin has been hired as managing partner, account director by WPP's Mediaedge:cia. She most recently served as evp, director of communications planning at Publicis Groupe's Saatchi & Saatchi.
A 20-year media veteran, Goodin will be responsible for managing all media planning and buying for AT&T Consumer and AT&T Business as well as all national media planning and buying for Dr Pepper/7Up. She is based in New York.
Goodin officially began at her new post two weeks ago, after leaving Saatchi & Saatchi earlier this month, a representative said.
At Saatchi & Saatchi, New York, her clients included Johnson & Johnson, Procter & Gamble, USB Paine Webber, Reynolds Metals, Delta Airlines and Bell Atlantic (Verizon). She has also held positions at Pedone & Partners, Della Femina McNamee WCRS, Jordan Case & McGrath, Kenyon & Eckardt, Wells Rich Greene and Sawdon & Bess.
Goodin has worked on numerous brand campaigns, including Sweet n' Low, Genessee Brewing, Ronzoni, White Horse Scotch, Saucony Athletic Shoes, A&W Root Beer, G. Heilman Brewing Co., Airborne Express, Beech-Nut, Bulova Watch, Walt Disney Pictures, Delta Shuttle, Six Flags, Sunshine Biscuits, Parker Pen and Hiram Walker.