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SmithKline Consolidates TV Buying at Grey Unit
NEW YORK–SmithKline Beecham shifted $40 million in national syndicated TV buying duties to MediaCom, consolidating its $150 million national electronic media business at the Grey Advertising unit. Duties were at Jordan McGrath Case & Partners, but the client opted to shift the business after its purchase by Euro RSCG.
SFM Media and Ogilvy & Mather, a roster shop, were also considered, the client said.
MediaCom has been on a hot streak, consolidating accounts for several clients.
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