Media Team Gears Up For Bush Campaign

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As a barrage of ads from Democratic presidential hopefuls filled the airwaves in Iowa and New Hampshire last week, Mark McKinnon got his media team on the phone together for this first time, warning that re-electing George W. Bush next year will be a tough challenge.

To help package the president’s image, sources said, media/advertising director McKinnon has assembled a team that mixes Bush administration newcomers and veterans. From the ad-agency side, the group includes Scott Howell, who runs political shop Scott Howell & Co.

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