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NUMBERS A
Billings and estimated revenue up 127% to $3.4 billion and $143 million, respectively, mainly attributable to Havas network absorbing media operations of its U.S. agencies, including Jordan McGrath Case Partners Euro RSCG and Arnold. Added $140 million Reckitt Benckiser and $50 million ING Financial Services accounts. No significant losses.
MANAGEMENT C+
The French-owned media network’s consolidation of its sister shops’ media operations vaulted Media Planning into the top 10, ahead of No. 11 MediaCom. But Media Planning, which began the year as SFM Media, then became SFM/Media Planning and finally took its current name in early 2001, spent most of 2000 building a U.S.
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