Media Pitches Lead Flurry Of New-Business Activity

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The first half of 2004 set a blistering pace for new-business activity compared with the previous two years. More billings were in play in major media, creative and full-service reviews in first-half 2004 than in all of 2003 or 2002.

In all, $9.8 billion worth of reviews (for accounts worth $50 million or more) were launched or decided between January and June of this year, more than twice the $4.6 billion recorded in the same period in 2003 and the $4.3

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