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CHICAGO – Magazine reps convening with Ford Division execs in Detroit later this month won’t have Ford’s Lincoln-Mercury Division to worry about, after all.
Ford Division’s annual magazine summit has, for the past two years, included neither Lincoln-Mercury nor Ford corporate. But earlier this year, Ford Division agency J. Walter Thompson/Detroit met with Lincoln-Mercury agency Young & Rubicam/Detroit to discuss the possibility of joining forces when Ford meets the reps April 30.
But for a raft of reasons – ranging from markedly different model demographics to internecine squabbles over how the two agencies deal with media reps – Ford Division will go it alone.
‘There was talk of it,’ Lincoln-Mercury advertising manager Gerry Donnelly said of the two divisions teaming up.
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