Media Moves Past 'Good Old Days'

NEW YORK Some creatives may yearn for the so-called “good old days” before the unbundling of media and advertising agencies.

But a group of senior media agency executives told an Advertising Week crowd late Thursday that a return to the unbundled world would be harmful to clients, financially inefficient and just plain “silly,” as Havas’ Media Planning Group CEO Charles Rutman put it.

Steve Grubbs, CEO of Omnicom Group’s PHD North America, asserted that before media was separated at co-owned BBDO, the media planning and buying there was considered top notch.

“But