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Organizers of the first truly global awards program for media excellence expect it to be enough of a draw to stand on its own in 2000.
The first Media Lions will be awarded in June at the weeklong Cannes International Advertising Festival in France. Starting next year, however, the media contest will be held separately in September, said Romain Hatchuel, chief executive officer of the festival.
Media is important enough to merit its own event, said Hatchuel and Paul Woolmington, president of the Media Lions jury.
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