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Media Kitchen is aiming for close encounters in an unusual campaign for the Sci-Fi Channel’s upcoming $40 million miniseries, Taken.
The ad effort be gins next week and will peak during Thanksgiving weekend. The New York media shop’s buy includes plac ing UFO-like im ages into packages of photos developed by San Francisco-based Snapfish.
As part of the estimated $25 million campaign, 700,000 photos that show a couple and what could be a UFO will be inserted into the photo packages—which consumers may get at Snapfish stores or at other developers that use Snapfish technology—during the next few weeks.
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