Media Kitchen Taps BBH Exec | Adweek Media Kitchen Taps BBH Exec | Adweek
Advertisement

Media Kitchen Taps BBH Exec

Advertisement

NEW YORK Barry Lowenthal has resigned from his post as media director at Bartle Bogle Hegarty to run Kirshenbaum Bond + Partners' Media Kitchen, a representative of the MDC Partners agency confirmed.

Lowenthal, 40, assumes the title of managing partner and president of Media Kitchen here, replacing Paul Woolmington, who left in mid-December to run Naked's New York outpost with M.T. Carney. Lowenthal said co-chairman Jon Bond approached him about the job soon after his departure.

"I was very flattered and very excited. An opportunity like that doesn't come around very often," said Lowenthal, who will move from managing a staff of 10 at BBH to MDC's 40-person unit.

"Paul and I both value creative media thinking and I know everybody at Media Kitchen values it as well, so I don't think I'll have to ask anyone to do anything they're not already doing," said Lowenthal.

His first day, Feb. 1, will mark a return to KB+P for Lowenthal, who worked in its media department from 1992-2000. He also has held media posts at N.W. Ayer & Partners and Grey and, immediately before his BBH stint, was a managing principal at Hook Media in Atlanta.

Associate media director Ildi Pap will absorb Lowenthal's duties at BBH as the agency's media offering evolves into the broader discipline of engagement planning, said New York CEO Gwyn Jones. Pap also will work closely with global head of planning Emma Cookson on the structure of the new approach, Jones said.