Media Industry Tallies Historic Katrina Cost

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Hurricane Katrina will go on record as the costliest natural disaster ever to hit the media industry, carving out a projected $1.13 billion in lost ad revenue and other communications spending between August 2005 and September 2006. Factoring in the five other storms that hit the U.S. in 2005, the total losses climb to $1.59 billion, according to an analysis by Stamford, Conn.-based PQ Media, a custom media research firm.

“The only catastrophic event to have a greater impact on media spending than Katrina was the Sept.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in