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Health club chain 24 Hour Fitness has reached the final round of its media planning and buying review. Its creative agency, Grey Worldwide, will slug it out with fellow San Francisco shop J. Walter Thompson and Carat North America in Los Angeles for the $8-10 million account.
The review was sparked by the impending closure of Los Angeles-based media incumbent Janik & Associates, said Linell Killus, svp of marketing for the Pleasanton, Calif.-based client. Janik lost its flagship account, media buying for department store chain The May Co.,
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