Media, Direct Shortlists Named

CANNES, FRANCE Twenty-two out of 109 U.S. media submissions to the International Ad Festival made the shortlist here today. Universal McCann, The Media Kitchen and Crispin Porter + Bogusky got the most nods of the American entries, with three apiece.

Interpublic Group’s Universal in San Francisco is under consideration for its Microsoft work for MSN Direct and Windows XP Media Centre Edition; its New York office, for a Johnson & Johnson effort. The Media Kitchen, the New York media arm of MDC Partners-backed Kirshenbaum Bond + Partners, made the shortlist twice for a USA Network effort and once for Song Airlines.

CP+B’s