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The May Department Stores Co. is seeking to consolidate its estimated $100 million-plus broadcast media planning and buying account, which is currently handled by several agencies, sources said.
The St. Louis retailer is said to be limiting its shopping list to roster shops, but some of its smaller vendors are partnering with larger media agencies to pitch the business.
The contenders include May Co. lead agency Doner, Southfield, Mich.; The Glennon Co., St. Louis, believed to be partnering with Carat North America, New York; and Los Angeles-based Janik
& Associates, said to be teaming up with CIA Medianetwork.


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