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Where the media dollars go, plus the numbers on retail-store ad spending With a strong U.S. economy in seeming automatic pilot, consumers continue to place their hard-earned cash on the sales counters of their local retail stores for both large- and small-ticket items. According to data from Competitive Media Reporting, revenues in the retail-store category rose by nearly 8 percent in the first six months of 1997, with Circuit City Stores, the top dog in ad spending, growing by a modest 3.8
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