Media Agencies: Sea Change

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.




As media proliferates in Asia, the media-buying world begins to unbundle
While the currency crisis rocks Asia Pacific like a powerful earthquake, the economic tremors have had a far-reaching effect-a wave is slowly building, gaining momentum, growing out at sea. Not exactly a tsunami, the rising water is inexorably moving toward the shores of China, Singapore, Australia, Thailand, Malaysia, Taiwan, Korea, India and other countries in the region, where an $87 billion advertising industry awaits the big splash-the arrival of media-only specialists.
OK, OK.




AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in