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Media Agencies

From mobisodes to VOD to Internet radio, one of the big challenges for media agencies will be to sift through all the emerging digital platforms and make sense of how consumers actually use them, and then figure out which ones best fit their clients’ marketing strategies.

To accomplish that, agencies will continue efforts begun last year to realign their operations more toward the digital world, agency execs said. That includes expanding communications planning capabilities—proprietary offerings that mix analytics, insights and strategy—to help clients develop more sophisticated marketing strategies that consider the full range of communications choices.



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